Hootsuite: Innovation in Social Media Management

Hootsuite Dashboard
Screen Shot of HootSuite's Social Media Dashboard

A few weeks ago I got into an interesting conversation about Harry Potter with some of my fellow classmates and our professor. Apparently we are all pretty addicted to the series. This interaction didn’t happen face-to-face though. We were sharing links to articles, taking a personality profile test linking our personal traits to characters in the book (i.e. Dumbledore or Luna Lovegood), and discussing which book was our personal favorite. For me, this was all done using the Hootsuite dashboard, which made keeping up with everyone’s comments so much easier!

Hootsuite is a social media management platform that helps your business (as well as personal networks, if you’re extra social media savvy) manage and analyze all of your social networks from one streamlined page.  Creating specific hashtag streams, scheduling and sending posts to multiple social media platforms at once, and tracking/analyzing your brand are just a few of the resources at your disposal with the Hootsuite dashboard. This may sound a little bit complicated, but never fear, Hootsuite University is here to guide you.

Hootsuite University is a certification program that first and foremost walks the student through a step by step process of setting up the Hootsuite dashboard. This is where you will learn to monitor your social networks without having to log in and out of multiple sites. Courses are centered around video installments that highlight best tips for using specific platforms integral to your business such as Facebook, Twitter, Google+, and LinkedIn. The videos are broken down into short, easy to watch lessons, that conclude with a quiz to make sure you were paying attention. There is also a plethora of videos to enhance your learning experience in Hootsuite University’s lecture series. There are titles ranging from How to Tell Stories Using Tumblr to How the Real Estate Industry is Leading the Way in Social Media.

I am currently completing this certification process in my social media class at the University of Louisville. I’m very excited because becoming a Hootsuite Certified Professional is a great resume builder! I also believe that learning how to use the Hootsuite Dashboard extensively now will help me in my future career endeavors.

Here is a related article by my social media professor, Dr. Karen Freberg, explaining a little bit more about our class’ social media campaigns and our involvement with Hootsuite.

If you need to take your business to the next level, consider giving Hootsuite a chance. Hootsuite already has over 7 million users around the world, so if that doesn’t strike your fancy, I personally give the platform two thumbs up!

Best Wishes,



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